Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes.
In this article for AiThority.com, CEO Chris Paquette writes about the impact of more personalized, data-driven marketing on patient outcomes.
Read more here.
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry...
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare...