Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022?

In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing their investments in connected TV to reach healthcare audiences across all age groups.

Read more here.

More News

Article
AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI...
Read More
Article
Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry...
Read More
Case Study: Connected TV (on-target reach)
Article
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare...
Read More