Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022?

In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing their investments in connected TV to reach healthcare audiences across all age groups.

Read more here.

More News

Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma,...
Read More
Hands typing on laptop with a line graph on screen
Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty...
Read More
Robot hand
Improving Patient Outcomes with Machine Learning
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for, CEO Chris Paquette...
Read More
Back to Top