How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Digital Health Data
Blog Post

Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion during the …

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Videos

Utilizing Real-World Clinical Data to Optimize Digital Campaigns

In this video, DeepIntent’s CEO and co-founder Chris Paquette shares how healthcare marketers can unlock the full potential of data-driven advertising and optimize their …

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The evolving privacy law landscape
Article

Protecting Patient Privacy in Advertising with Machine Learning

In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this …

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Connected TV
Whitepapers

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing …

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Audience Marketplace Health data ecosystem
Blog Post

Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience …

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Press Release

DeepIntent Launches Audience Marketplace

The release marks the industry’s first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments NEW YORK, Sept. 27, 2021 — DeepIntent, …

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Case Studies

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest …

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Article

Filling Gaps in the Patient Experience Exposed by COVID

Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost …

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Article

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug …

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