How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Prescription pills in a woman's hand
Article

DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical …

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Article

Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes …

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Red Fierce Pharma logo on blue background
Article

Shrinking Linear Television Underscores Shift to Emerging Channels

As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this …

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Press Release

DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

NEW YORK, Oct. 27, 2021 — DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, today …

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Article

16 Leaders Share Tips To Help Young Tech Professionals Find The Right Mentor

Having the right mentor can make all the difference in helping young tech professionals learn to navigate the industry. In this article for Forbes, …

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Research Report

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged …

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Blog Post

Why Programmatic CTV Is a Must for Healthcare Marketers

With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, …

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Product Overview

Product Overview: Audience Marketplace

Discover and reach clinically precise audiences with the industry’s first and only healthcare data marketplace. And it’s cookieless by design. Download Now

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Press Release

DeepIntent Named a Company of the Year in PM360 2021 Trailblazer Awards

NEW YORK, Oct. 11, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, …

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