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10-5-2021

Protecting Patient Privacy in Advertising with Machine Learning

In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind.

In this article for AiThority.com, CEO Chris Paquette writes about how advertisers can use privacy-safe machine learning to reach healthcare audiences.

Read more here.

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Improving Patient Outcomes with Machine Learning
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Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette…

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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
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DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical…

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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
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When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes…

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