Protecting Patient Privacy in Advertising with Machine Learning

In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind.

In this article for AiThority.com, CEO Chris Paquette writes about how advertisers can use privacy-safe machine learning to reach healthcare audiences.

Read more here.

More News

Article
Why Pharmaceutical Advertising Matters Now More than Ever
As healthcare grows more patient-driven, pharmaceutical advertising is increasingly vital. Ads aren’t just about promoting medication. They empower patients, spark and inform critical conversations,...
Read More
Article
5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It's about achieving meaningful scale—connecting with HCPs where and when they are most...
Read More
Article
The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing...
Read More