91% of doctors say pharma advertising improves patient condition awareness and proactive health management NEW YORK, October 10, 2024 — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of […]
In Episode 4 of Deep: The Health Marketing Podcast, John Mangano welcomes Jason Patterson, Chief Analytics Officer at Publicis Health Media (PHM), to discuss the dynamic world of pharma analytics. From Jason’s unique angle, they cover the rapidly evolving media landscape, some more surprising potential uses of AI, and how data and analytics are revolutionizing […]
We all know that precision and relevance are paramount in pharmaceutical advertising. Integrated campaigns, which speak to both possible patients and providers, offer unparalleled opportunities to reach relevant HCP and DTC audiences simultaneously. The magic of integrated HCP-DTC campaigns comes from an intentional overlap: potential condition sufferers see relevant advertising, and their healthcare providers see […]
In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. […]
Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals. With the right platform, discover how you can use creative management tools to set your […]
In this episode of Deep, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years […]
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
In the latest episode of Deep: The Health Marketing Podcast, we dive into the world of marketing analytics with Merck’s Tim Natal, who reflects on his unexpected journey into pharma marketing. At Merck, he now plays a critical role in the oncology space, managing consumer marketing analytics. From his early days in TV campaign analytics […]
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers campaign performance. NEW YORK, September 10, 2024 — DeepIntent, the Health Advertising Platform, and Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education, […]
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
A 2023 study from Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) found that healthcare professionals (HCPs) prefer in-person conferences over virtual ones. For marketers evaluating their HCP engagement strategies, healthcare conferences provide a wealth of opportunities to capture the attention of HCPs through attendance, sponsorships, booths, and adjacent events. At conferences, […]
It’s hard to talk about innovation in health marketing without talking about data. That’s because, as host John Mangano explains in Episode 2 of Deep: The Health Marketing Podcast, finding and making the most of the best available data is more than just good marketing. It can save lives. This episode of Deep features SSCG […]
Featuring exclusive insights, professional development opportunities, and industry-first resources, The DeepDive empowers healthcare marketers to excel in an increasingly competitive landscape. NEW YORK, August 21, 2024 — DeepIntent, the health advertising platform, today launched The DeepDive, a must-have resource hub for healthcare marketers looking to stay ahead in a rapidly evolving industry. This platform provides […]
In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create […]