New Year, New DeepIntent: A Look at Our Brand Evolution

DeepIntent was founded in 2016 with a core belief that advertising technology can measurably improve the lives of patients. Since then, we’ve come a long way in both the healthcare and advertising industries, and joining them together as digital channels increasingly play a role in the patient journey.

Throughout the COVID-19 pandemic, we’ve tripled our business. To keep up with that scale, we’ve also tripled our employee headcount. Ensuring that all new hires feel adequately supported and engaged despite being remote, we’ve prioritized our virtual onboarding process and it’s paid off.

In 2021, we launched new products, formed new partnerships, and welcomed more than 100 new members to the team. It felt fantastic to see our momentum recognized, from PM360 naming DeepIntent “Company of the Year” to the United States Patent and Trademark Office granting us patents for both DeepIntent Outcomes™ and Patient Modeled Audiences.

As we work to keep that momentum in both healthcare and advertising going in a new year, we’ve decided to refresh our brand. However, this brand refresh is an evolution, not a revolution. We’ve updated our positioning, tagline, and brand assets, but our mission remains the same: DeepIntent exists to improve patient outcomes through the artful use of advertising, data science, and real-world health data.

Innovating at the Heart of Healthcare and Advertising

What makes a good tagline? It should be short and evocative. It should connect the dots between everything a company does, clearly and concisely.

“The Power of Positive Outcomes” has long been the DeepIntent tagline. Improving patient outcomes guides everything we do as a company, but that doesn’t tell the full story of what we do and where we’re going.

We believe our new tagline does a great job telling that story. “Innovating at the Heart of Healthcare and Advertising™” perfectly encapsulates what we do — and where we’re going.

The Future of DeepIntent

We want to be seen as marrying healthcare and advertising, inspiring the trust and expertise in the former while evoking the innovative, forward-thinking nature of the latter. We want to stand out in a sea of sameness. Most of all, we want to challenge the status quo and embrace new privacy-first data-driven solutions centered on marketing “not to the past that was, but to the future that is,” as our founder and CEO Chris Paquette said.

It’s time to evolve the DeepIntent brand as we pursue those goals, just three months shy of our six-year anniversary as a company. We’re confident that our sixth year will be our best. We have more innovative first-to-market product launches on the roadmap and plan to add 130 new members to the team to provide our clients with top-notch service as we continue to scale.

DeepIntent aims to lead the industry forward and innovating at the heart of healthcare and advertising is the best way we know how.

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