Optimize live campaigns with the first and only DSP proven to drive higher script performance through the use of real-world clinical data.
Introducing DeepIntent Outcomes™
Grow scripts by up to 35%* with DeepIntent Outcomes™, which empowers marketers to go beyond clicks and impressions, and automatically optimize campaigns in-flight based on the industry’s fastest pharmaceutical data refresh.
With DeepIntent Outcomes, marketers can leverage the most comprehensive, timely, and actionable clinical data set available to:
Craft and coordinate HCP and DTC campaigns based on patient and provider insights, including past and present script performance.
Bid based on business outcomes such as audience quality, visits and script performance like TRx, NRx and NBRx.
MEASURE AND OPTIMIZE
Measure collective performance of HCP and DTC buys, uncover how your campaigns work together, and auto-optimize in-flight to grow scripts while maximizing media efficiency.
DeepIntent Outcomes™ Delivers Strategic Insight and Benchmarks Based on Timely Script Performance
“Real-time clinical data is notoriously hard to come by because of lags in third-party measurement. This can make it challenging to act quickly; what could have been an actionable insight becomes a nice-to-know. DeepIntent Outcomes is an innovative solution that makes it possible to optimize campaigns more efficiently and effectively while helping us understand HCP and/or patient behaviors in a more holistic way.”
VP, DATA & DIGITAL STRATEGY, SSCG MEDIA GROUP, AN OMNICOM HEALTH GROUP COMPANY
Coordinated HCP and Patient Campaign Generates 35% Higher Total Script Lift for Leading Pharmaceutical Company
DeepIntent conducted a case-match control study in partnership with a leading healthcare media agency and its largest pharmaceutical client. The study leveraged DeepIntent Outcomes™ to coordinate and measure the combined effect of HCP and patient marketing on total scripts filled, resulting in 35% higher TRx.
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