Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience segments curated by leading digital health data providers and publishers — and it’s cookieless by design.

We pride ourselves on our deep partnerships with the world’s most advanced, data-driven healthcare advertisers. In fact, all of the top 10 pharma brands and all the major agency holding companies transact highly effective digital healthcare campaigns through our platform. Our newest innovation is a direct response to our clients’ demand for two needs:

  1. Progressive solutions that will enable them to control their own destinies in a cookieless world (as opposed to accepting walled gardens’ dominance)
  2. New, innovative solutions driven by data that enable their message to reach patient and provider audiences in the moments that matter most in driving positive outcomes

The proliferation of health data digitization is opening an opportunity to have data-driven conversations with health consumers and providers at scale across any digital channel. With Audience Marketplace, healthcare marketers can tap into a myriad of HIPAA-compliant healthcare datasets to help improve the patient’s journey to health — from driving enrollment in clinical trials to the commercialization of new drug therapies.

The launch of DeepIntent’s Audience Marketplace will empower healthcare marketers to seamlessly tap into unique and new-to-market healthcare audience segments powered by a variety of medical and pharmacy claims, labs, genomic, contextual, and social data providers. This health data dramatically improves the relevancy and impact of the messages our clients are sharing with patients and providers across the country and across every screen.

At the risk of sounding like an infomercial…but wait, there’s more! Because we will have audiences directly integrated into the DeepIntent Health Advertising Platform, our clients will be able to activate their campaigns faster than via third-party onboarding platforms, and their audiences will have significantly stronger match rates compared to indirect onboarding solutions across both cookieless and cookie-based environments.

We believe that Audience Marketplace’s data agnostic, privacy-forward approach — coupled with our award-winning healthcare DSP — is the missing piece that will help publishers, data providers, and pharma marketers unlock the massive value within newly emerging digital health datasets for programmatic campaigns. Click here to learn more.

Stay tuned for more innovations from DeepIntent that will continue to revolutionize healthcare marketing!

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