Filling Gaps in the Patient Experience Exposed by COVID
by
DeepIntent
Can ad relevance improve patient trust in pharma?
In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID.
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects...
As healthcare grows more patient-driven, pharmaceutical advertising is increasingly vital. Ads aren’t just about promoting medication. They empower patients, spark and inform critical conversations,...