Filling Gaps in the Patient Experience Exposed by COVID
by
DeepIntent
Can ad relevance improve patient trust in pharma?
In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID.
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing...
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires...
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast,...