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9-11-2021

Filling Gaps in the Patient Experience Exposed by COVID

Can ad relevance improve patient trust in pharma?

In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID.

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Improving Patient Outcomes with Machine Learning
11-9-2021

Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette…

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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
11-1-2021

DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical…

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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
10-29-2021

When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes…

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