Filling Gaps in the Patient Experience Exposed by COVID
by
DeepIntent
Can ad relevance improve patient trust in pharma?
In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID.
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape....
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results...
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a...
by
DeepIntent
