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9-8-2021

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug options before speaking with a medical professional.

In this article for Healthcare Business Today, Chief Strategy Officer Jennifer Werther writes about how ad relevance can change this and help grow the relationship between patients and their providers.

Read more here.

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