How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Mirador Analytics: Patient Marketing Q+A
Blog Post

Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport

When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data …

Read More
ROOTS - Our promise to DeepIntent employees
Blog Post

Our Promise to DeepIntent Employees: Respect, Openness, Opportunity, Trust, Succeeding Together

Last February, before the COVID-19 pandemic turned the whole world upside down, there were about 60 DeepIntent employees. When we closed down our offices, …

Read More
Woman reviewing an RFP
Blog Post

5 Things Healthcare Marketers Need to Consider During RFP Season

With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: …

Read More
marketing to HCPs
Blog Post

Marketing to HCPs: Having the Right Data — and Using It Right

Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing …

Read More
Building DeepIntent Outcomes with real-world clinical data and a top team
Blog Post

Real-World Clinical Data and a Top Team: Building DeepIntent Outcomes

Like any other piece of technology, DeepIntent Outcomes™ began with a problem. Pharmaceutical marketers didn’t have a solution for quickly measuring and optimizing their …

Read More
Healthcare marketing agencies
Blog Post

5 Reasons DeepIntent Outcomes Is a Must for Healthcare Marketing Agencies

A veteran media planner, our Chief Strategy Officer Jen Werther explains why DeepIntent Outcomes™ is a must for healthcare marketing agencies. Before any client …

Read More
DeepIntent Outcomes and patient outcomes
Blog Post

Improve Patient Outcomes With DeepIntent Outcomes™

Timely, highly relevant ads provide healthcare marketers with an incredible opportunity to provide patients with more relevant information, educating them about conditions and treatment …

Read More
How do patients feel about pharmaceutical ads?
Blog Post

The Patient Perspective: Do Patients Feel Informed by Pharmaceutical Ads?

The very first pharmaceutical ad had a brief run. When Boots revolutionized healthcare marketing by airing the country’s first TV commercial for a prescription …

Read More
4 Steps for CPRA compliance
Blog Post

The Time is Now: 4 Steps to Getting Ahead on Complying with the CPRA

Less than a year after the California Consumer Privacy Act (CCPA) went into effect, businesses have found themselves experiencing déjà vu with the passing …

Read More