Explore our collection of health and pharma advertising resources.
The addition of Healio and Veradigm enables healthcare brands and agencies to apply real-time data and optimization to valuable media placements. NEW YORK, March 19, 2024 – DeepIntent, the Health DSP, today announced the expansion of programmatic access to endemic health publishers and electronic health record (EHR) communications through its Publisher Marketplace. Brands and agencies […]
HCP and DTC marketing may get executed in silos, but everyone intuitively knows the impact on patient health is cumulative. As healthcare marketers learn to implement more sophisticated omnichannel campaigns, they seek new approaches to reaching healthcare providers (HCPs) and patients. Maximizing the relationship between provider and patient marketing connects audience and measurement data to […]
For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. Browsers like Apple’s Safari and Mozilla’s Firefox deprecated third-party cookies years ago. After extending its deadline, Google is sticking with its commitment to do the same in Chrome in 2024. This year, Google plans to disable […]
For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. But increasingly, healthcare marketers are moving […]
Pharma companies may have been a little slower in embracing connected TV (CTV) advertising than other verticals, but the industry is certainly making up for lost time. By now, CTV’s return on investment (ROI) is crystal clear. In fact, analytics consultancy Analytic Partners found that CTV ROI is 30% higher than that of other channels despite […]
Connected TV (CTV) is one of today’s fastest-growing digital advertising channels. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach $24.44 billion in 2024, a 23.1% increase year over year. In this same vein, the migration of viewers from linear TV to CTV will also continue to accelerate, leading more and […]
There are two hurdles every healthcare marketer must face when launching a campaign. The first is finding a healthcare-specific demand-side platform (DSP) that addresses the complexities of advertising in the pharma space. The second is knowing how to get the most out of that platform and its capabilities. That’s why we created the DSP certification […]
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not only clinically relevant to the target condition but also cost-effective and scalable. However, it can take weeks or months into the campaign to determine the value and performance of these […]
Supports New Guidelines for Health Advertising NEW YORK, November 14, 2023 — Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to […]
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