Explore our collection of health and pharma advertising resources.
There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big thing in common: Driving script performance is a goal of theirs. Pharma advertisers need fast, transparent, actionable measurement. This provides timely insights and powers the automatic, real-time optimizations that enable them […]
Unveiled at DeepIntent’s second annual Innovating with Intent event, research highlights the opportunities pharma brands have to reach adults 50 and over with relevant CTV advertising NEW YORK, May 15, 2023 — DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming […]
In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research Group estimated that 87% of U.S. households had at least one CTV device. Ten years earlier, that number was just 38%. And pharma—right now—is at its convergent TV tipping point. Delivering […]
With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]
DeepIntent’s second annual pharma Connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW YORK, April 27, 2023 — DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual “Innovating with Intent” forum on […]
Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their advertising campaigns. One lesser-known category of data making its way to the forefront of healthcare marketing is ACR television viewer data, which is now being used to address some of the […]
The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how does it impact consumers? The California Privacy Rights Act (CPRA), the amendment and expansion of the California Consumer Privacy Act (CCPA), and the Virginia Consumer Data Protection Act (VCDPA) officially went […]
Pharma marketing is unique. There are two primary audiences (healthcare providers and patients) and only two countries where you can do direct-to-consumer advertising (the U.S. and New Zealand). In addition, pharma is also one of the most highly regulated industries. This presents a variety of restrictions, considerations, and guardrails that healthcare marketers must learn to […]
When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of numbers. To help you understand the channel’s magnitude, we’ve dug through hundreds of them and compiled 20 of the top CTV stats for 2023. We’ve broken down the CTV stats by […]
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