Explore our collection of health and pharma advertising resources.
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers campaign performance. NEW YORK, September 10, 2024 — DeepIntent, the Health Advertising Platform, and Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education, […]
A 2023 study from Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) found that healthcare professionals (HCPs) prefer in-person conferences over virtual ones. For marketers evaluating their HCP engagement strategies, healthcare conferences provide a wealth of opportunities to capture the attention of HCPs through attendance, sponsorships, booths, and adjacent events. At conferences, […]
Featuring exclusive insights, professional development opportunities, and industry-first resources, The DeepDive empowers healthcare marketers to excel in an increasingly competitive landscape. NEW YORK, August 21, 2024 — DeepIntent, the health advertising platform, today launched The DeepDive, a must-have resource hub for healthcare marketers looking to stay ahead in a rapidly evolving industry. This platform provides […]
In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge […]
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and non-communicable diseases—are most effective when they reach the right audience at the right time. The Unique Challenges of Vaccine Advertising Vaccine advertising is different from a typical pharmaceutical campaign in […]
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence while exploring the topics and trends that matter most to our industry, including technology, privacy, identity, and more. Maybe you’re already familiar with our mission: to improve patient outcomes through […]
Advertising with linear TV is expensive, but it can be even more costly for pharma brands. A lack of user-level data can translate to higher costs per verified patient (CPVP), while added fees for pharma-specific measurement can impact your return on investment (ROI). Healthcare agencies work to reduce some of these costs through strategic buying […]
You probably didn’t need another reminder that the election is coming up. As usual, political campaigns are poised to dominate media in the U.S.—and when you’re a healthcare marketer, it’s important to be prepared for the blitz. Competing with political campaigns for ad space calls for a fortified strategy. At DeepIntent, we studied how much […]
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