In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge and expertise. Deep is for healthcare marketers who want to keep up with how advertising and technology impact the lives of patients.
What to Expect from Deep
In each episode of Deep, Mangano explores the most pressing topics facing health marketers today. From the challenges of personalization and preventive care to the rapid advancements in technology and their implications, Deep aims to provide listeners with valuable insights and practical advice. The podcast features in-depth interviews with standout experts from across the health marketing industry, sharing their experiences, challenges, and visions for the future.
Deep: Episode One
The inaugural episode of Deep sets the stage for a season of exploration, ideation, and collaboration. Mangano sits down with Melissa Gordon-Ring, Global President of Health at Initiative Media. With a career spanning several decades and a passion for driving innovation in health marketing, Gordon-Ring offers a deep, holistic perspective on what it means to get ahead, stay ahead, and meet patients where they are.
Gordon-Ring’s career journey is nothing short of inspiring. From her early days in the industry to her current role at Initiative, she has consistently pushed the boundaries of what is possible in health marketing. In her conversation with Mangano, Gordon-Ring delves into health marketers’ unique challenges and opportunities today.
One of the key themes of the episode is the importance of personalization in health marketing. Melissa discusses how tailored approaches can significantly improve patient engagement and outcomes. She emphasizes the need for marketers to understand their target audiences’ individual needs and preferences and leverage data and technology to deliver personalized experiences.
She also looks ahead, stressing the importance of embracing new technologies and creative approaches. What should listeners do to adapt to our dynamic landscape? Gordon-Ring shares what she believes are the essential components of successful health marketing in the future.
Tune in
Deep is more than just a podcast—it’s a journey into the heart of health marketing. With Mangano at the helm, listeners can expect thought-provoking discussions, expert insights, and actionable advice.
Listen to Deep wherever you get your podcasts:
Or here, on The DeepDive.