Explore our collection of health and pharma advertising resources.
NEW YORK, March 25, 2025 — DeepIntent, the leading healthcare advertising technology company, today introduced DeepIntent Cortex, its most advanced demand side platform (DSP) upgrade to date. Inspired by the human brain’s ability to process complex information, DeepIntent Cortex seamlessly integrates artificial intelligence (AI) with real-time media buying and daily-refreshed health data, delivering an intuitive, […]
What’s the secret to improving your reach, optimizing campaign performance, and driving better health outcomes for consumers today? It’s simple: Health IntelligenceTM. By combining real-time data, artificial intelligence (AI), and programmatic advertising, Health Intelligent campaigns deliver more personalized and relevant health engagements with unmatched speed. As we enter a new era of healthcare advertising, Health […]
New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources NEW YORK, December 11, 2024 DeepIntent, the health advertising platform, today launched Data HealthChecks, a pioneering on-platform transparency initiative within its Audience Marketplace. This new program gives clients unprecedented insight into the data sources available on the platform, strengthening compliance, […]
Beyond brand building, pharma advertising has long served to educate healthcare consumers about various health conditions and their potential treatments. But do DTC and HCP audiences agree? In their eyes, what is the value of pharma ads? In partnership with MAGNA Media Trials, we set out to understand perceptions about pharma advertising among consumer and […]
Pharma advertising is often understood to promote medications. But does its impact extend further? In partnership with MAGNA Media Trials, we set out to understand whether DTC and HCP audiences consider pharma advertising beneficial. Surveying 1,166 patients and 1,001 doctors, we found that 92% of doctors believe pharma ads empower patients to take a more […]
91% of doctors say pharma advertising improves patient condition awareness and proactive health management NEW YORK, October 10, 2024 — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of […]
Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals. With the right platform, discover how you can use creative management tools to set your […]
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
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