Explore our collection of health and pharma advertising resources.
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers, consolidating campaigns across channels unlocks the potential for better frequency control, more consistent messaging, and greater campaign efficiency. To quantify the impact of cross-channel consolidation, a leading agency and its […]
Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals. With the right platform, discover how you can use creative management tools to set your […]
Featuring exclusive insights, professional development opportunities, and industry-first resources, The DeepDive empowers healthcare marketers to excel in an increasingly competitive landscape. NEW YORK, August 21, 2024 — DeepIntent, the health advertising platform, today launched The DeepDive, a must-have resource hub for healthcare marketers looking to stay ahead in a rapidly evolving industry. This platform provides […]
Advertising with linear TV is expensive, but it can be even more costly for pharma brands. A lack of user-level data can translate to higher costs per verified patient (CPVP), while added fees for pharma-specific measurement can impact your return on investment (ROI). Healthcare agencies work to reduce some of these costs through strategic buying […]
For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. But increasingly, healthcare marketers are moving […]
Pharma companies may have been a little slower in embracing connected TV (CTV) advertising than other verticals, but the industry is certainly making up for lost time. By now, CTV’s return on investment (ROI) is crystal clear. In fact, analytics consultancy Analytic Partners found that CTV ROI is 30% higher than that of other channels despite […]
Connected TV (CTV) is one of today’s fastest-growing digital advertising channels. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach $24.44 billion in 2024, a 23.1% increase year over year. In this same vein, the migration of viewers from linear TV to CTV will also continue to accelerate, leading more and […]
Connected TV (CTV) is one of the hottest channels available for advertising, with ad spending projected to reach $30.1 billion this year. However, in today’s fragmented TV landscape, plenty of confusion remains around what is CTV (and what is not). We’re here to help. Read on to learn what separates CTV from linear TV and […]
With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. But it can be challenging for marketers navigating this ever-evolving landscape to determine which combination of platforms and solutions will improve pharma campaign performance in a way that translates to their real-world business objectives. With […]
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