Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
On the latest episode of Deep: The Health Marketing Podcast, John Mangano speaks with TelevisaUnivision EVP of Pharma and Healthcare Client Partnerships Jorge Daboub about an often-overlooked segment in healthcare marketing: the Hispanic population. Jorge is a veteran in health marketing to Hispanic audiences, and he illuminates some of the big-picture strategies and essential nuances […]
Beyond brand building, pharma advertising has long served to educate healthcare consumers about various health conditions and their potential treatments. But do DTC and HCP audiences agree? In their eyes, what is the value of pharma ads? In partnership with MAGNA Media Trials, we set out to understand perceptions about pharma advertising among consumer and […]
In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of […]
Last week, at Advertising Week New York, industry leaders highlighted meaningful advancements and opportunities in the ever-changing world of advertising. For health advertisers, in particular, there was plenty to unpack, from the promise of specialized platforms to the impact of pharma ads on different audiences. Below are five key insights and actionable next steps. 1. […]
In Episode 4 of Deep: The Health Marketing Podcast, John Mangano welcomes Jason Patterson, Chief Analytics Officer at Publicis Health Media (PHM), to discuss the dynamic world of pharma analytics. From Jason’s unique angle, they cover the rapidly evolving media landscape, some more surprising potential uses of AI, and how data and analytics are revolutionizing […]
We all know that precision and relevance are paramount in pharmaceutical advertising. Integrated campaigns, which speak to both possible patients and providers, offer unparalleled opportunities to reach relevant HCP and DTC audiences simultaneously. The magic of integrated HCP-DTC campaigns comes from an intentional overlap: potential condition sufferers see relevant advertising, and their healthcare providers see […]
In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. […]
Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals. With the right platform, discover how you can use creative management tools to set your […]
In this episode of Deep, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years […]
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
In the latest episode of Deep: The Health Marketing Podcast, we dive into the world of marketing analytics with Merck’s Tim Natal, who reflects on his unexpected journey into pharma marketing. At Merck, he now plays a critical role in the oncology space, managing consumer marketing analytics. From his early days in TV campaign analytics […]
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
A 2023 study from Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) found that healthcare professionals (HCPs) prefer in-person conferences over virtual ones. For marketers evaluating their HCP engagement strategies, healthcare conferences provide a wealth of opportunities to capture the attention of HCPs through attendance, sponsorships, booths, and adjacent events. At conferences, […]
It’s hard to talk about innovation in health marketing without talking about data. That’s because, as host John Mangano explains in Episode 2 of Deep: The Health Marketing Podcast, finding and making the most of the best available data is more than just good marketing. It can save lives. This episode of Deep features SSCG […]
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