Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from planning and activation to measurement and optimization; utilizing first-party data for identity and measurement in the wake of third-party cookie deprecation; and identifying top talent to help accelerate the path to […]
For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has become only more prominent as a result of the pandemic, when pharma companies needed an alternative to sending sales reps in person to inform physicians about new treatments. While linear TV may have worked […]
In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. Over the course of the half-day conference, thought leaders from the worlds of pharma, CTV, and ad tech came together to discuss the opportunities presented by CTV to reach healthcare provider […]
DeepIntent is the only DSP with LG ACR direct data integration and real-time optimization towards audience quality and script performance, specifically for healthcare marketers. Download Now
Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare providers and patient audiences. As one of our Audience Marketplace data partners, ShareThis is working hard to deliver the most reliable, real-time healthcare data in a privacy-safe way. Today, ShareThis Director […]
A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers to know that any health data is both well-protected and in the right hands. Thankfully for pharma marketers — who are already required to follow stringent regulations like HIPAA — there […]
Get familiar with some of the features and benefits of DeepIntent’s healthcare DSP, including our automatic media optimizer algorithm, bid rejection optimization, and optimization strategies. Download Now
With the release of three new platform enhancements, you can feel confident about planning, activating, measuring, and optimizing your CTV campaigns more effectively and efficiently. Download Now
Make your third-party segments work smarter and faster. Our data-agnostic platform accepts all audiences so you can leverage our award-winning healthcare DSP and patented optimization engine for all programmatic activity. Download Now
Learn more about your audience in real time with DeepIntent Outcomes. Fully understand patient profiles based on script performance to improve your overall strategy and tactics. Download Now
More and more, we’re seeing brands across all industries embrace connected TV advertising and realize its benefits as a highly targeted, measurable advertising solution. This includes the pharmaceutical industry, albeit more gradually, given that linear TV has held a majority share of advertising budgets for so long. Video advertising has long served the pharma industry […]
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later, optimized — through an automated process. There are many benefits to using a demand side platform. But before we get into those, let’s review the basics of what these […]
Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of our business in the year ahead. Last quarter marked the fifth time I’ve hosted this exercise. Each year, without fail, I find the pace of innovation happening in our “little” – […]
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people across the U.S. and India, and won multiple awards for leadership, product innovation, and even company of the year! While it’s important to celebrate these milestones […]
DeepIntent Outcomes is our patented optimization engine that uses real-world clinical data and machine learning to optimize live campaigns by maximizing audience quality and/or script volume at the lowest possible cost. Download Now
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