Explore our collection of health and pharma advertising resources.
Pharma advertising is often understood to promote medications. But does its impact extend further? In partnership with MAGNA Media Trials, we set out to understand whether DTC and HCP audiences consider pharma advertising beneficial. Surveying 1,166 patients and 1,001 doctors, we found that 92% of doctors believe pharma ads empower patients to take a more […]
NEW YORK, October 23, 2024 — DeepIntent, the health advertising platform, has been ranked no.19 by Crain’s New York Business among the 70 Best Places to Work in NYC. The awards program is designed to identify, recognize, and honor the best companies to work for in NYC. In partnership with Workforce Research Group, Crain’s surveyed […]
91% of doctors say pharma advertising improves patient condition awareness and proactive health management NEW YORK, October 10, 2024 — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of […]
Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals. With the right platform, discover how you can use creative management tools to set your […]
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers campaign performance. NEW YORK, September 10, 2024 — DeepIntent, the Health Advertising Platform, and Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education, […]
Featuring exclusive insights, professional development opportunities, and industry-first resources, The DeepDive empowers healthcare marketers to excel in an increasingly competitive landscape. NEW YORK, August 21, 2024 — DeepIntent, the health advertising platform, today launched The DeepDive, a must-have resource hub for healthcare marketers looking to stay ahead in a rapidly evolving industry. This platform provides […]
In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge […]
After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating third-party cookies, Google plans to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” Although advertisers might feel relieved by […]
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