Explore our collection of health and pharma advertising resources.
In the fast-paced world of health marketing, leaders are on the hunt for innovations that improve their campaigns and patient outcomes. They know that strengthening a campaign means personalizing it. As a marketer, how do you achieve deeper personalization? This week’s AdLab Health Marketing Summit raised some bold ideas—and highlighted the collaboration needed to realize […]
Mastering the cookieless future of digital advertising is a top priority for pharmaceutical brands looking to get or stay ahead. Because even with changes coming, healthcare advertisers can’t sacrifice speed. We must be able to unlock — and apply — data fast enough to improve health outcomes. Improving targeting capabilities in a post-cookie world calls […]
Pharma companies may have been a little slower in embracing connected TV (CTV) advertising than other verticals, but the industry is certainly making up for lost time. By now, CTV’s return on investment (ROI) is crystal clear. In fact, analytics consultancy Analytic Partners found that CTV ROI is 30% higher than that of other channels despite […]
There are two hurdles every healthcare marketer must face when launching a campaign. The first is finding a healthcare-specific demand-side platform (DSP) that addresses the complexities of advertising in the pharma space. The second is knowing how to get the most out of that platform and its capabilities. That’s why we created the DSP certification […]
New Executives to Lead DeepIntent’s Sales and Marketing Teams as It Accelerates Growth and Expands Offerings and Partnerships in 2024 and Beyond NEW YORK, January 16, 2024 — Healthcare advertising technology leader DeepIntent announced today the appointment of Lisa Kopp Johnson as its Chief Revenue Officer and Adam Kapel as its Chief Marketing Officer. Kopp […]
NEW YORK, December 14, 2023 —PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included DeepIntent’s Patient Planner in its annual Innovations Issue, which highlights the most interesting advancements in the life sciences, healthcare, and marketing in 13 categories. Patient Planner was included within the Marketing Technology/Services […]
Supports New Guidelines for Health Advertising NEW YORK, November 14, 2023 — Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to […]
NEW YORK, October 31, 2023 — The Ad Council has elected 18 new members to its board of directors, which is chaired by Verizon CMO Diego Scotti. In addition to the new board members, the non-profit elevated Rita Ferro, president, global advertising, Disney, and Kirk McDonald, CEO of North America at GroupM, to the roles […]
Purposefully built for the pharmaceutical industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance NEW YORK, October 10, 2023 — Healthcare advertising technology leader DeepIntent announced that the DeepIntent Healthcare Advertising Platform won “Best Demand-Side Technology” in the 2023 AdExchanger Awards, which celebrates excellence in digital marketing and […]
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