Explore our collection of health and pharma advertising resources.
With little to do and nowhere to go, millions of people spent the majority of 2020 on the couch, toggling between Netflix, Hulu, Disney+, and once Netflix lost The Office, Peacock. When consumers embrace a channel, advertisers are sure to follow. From 2020 to 2021, Connected TV (CTV) ad spending grew 48%, one of the […]
In this video, DeepIntent’s CEO and co-founder Chris Paquette shares how healthcare marketers can unlock the full potential of data-driven advertising and optimize their digital campaigns with real-world clinical data.
With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest possible cost-per-verified patient (CPVP). Download Now
A leading biotechnology company and its agency wanted to raise awareness for a leading specialty pharmacy drug. They looked to DeepIntent Outcomes™ to help grow their reach among verified patients and optimize the performance of their CTV and online video campaigns. Download Now
With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven technology, reach, audience composition, innovation, measurement. After scouring RFPs, we would seek partners that really took time to understand the brief and come back with comprehensive recommendations. This RFP season, […]
DeepIntent announced it has received a patent for its DeepIntent Outcomes™ technology, a platform that aims to increase script lift and boost business outcomes for marketers. In this article for MM+M, DeepIntent’s CEO Chris Paquette highlights how DeepIntent has integrated measurement capabilities directly into the platform, and uses machine learning to optimize pricing and targeting […]
With patented technology, the DeepIntent® Demand Side Platform is the first and only proven Demand Side Platform to drive up to 35%* higher script lift through the use of real-world clinical data NEW YORK, July 12, 2021 – DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, […]
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