Explore our collection of health and pharma advertising resources.
Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their cost-per-verified patient by 50% while promoting their migraine treatment among highly-qualified patient audiences. Download Now
Follows Recent Launch of DeepIntent’s Innovative Patient Planner to Simplify Audience Creation and Campaign Activation NEW YORK, October 17, 2022 – DeepIntent, the leading healthcare advertising technology company built to improve patient health and business outcomes, now offers pharmaceutical advertisers the ability to measure the real-world effectiveness of their entire media plan with the industry’s […]
The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because linear TV campaigns work for the industry. Pharma advertisers need sight, sound, and motion. They need 60-second ad spots in order to include all the necessary regulatory information. But when it […]
How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI. Download Now
Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance NEW YORK, June 15, 2022 – DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes™. Since its launch in […]
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make mission-critical decisions, I am a big fan of what it represents. However, when companies talk about how they are “democratizing measurement and insights,” I find that particularly cringeworthy. Democratizing measurement […]
Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video NEW YORK, May 3, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, announced today it will now offer guarantees on the […]
Learn more about your audience in real time with DeepIntent Outcomes. Fully understand patient profiles based on script performance to improve your overall strategy and tactics. Download Now
Strategic Hires and Promotions, Industry-Leading Platform, and Exclusive Partnerships Support the Future of Pharmaceutical Marketing NEW YORK, March 8, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced several new hires and promotions to further establish the company’s position as the leading omnichannel platform for […]
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