DeepIntent announced it has received a patent for its DeepIntent Outcomes™ technology, a platform that aims to increase script lift and boost business outcomes for marketers.
In this article for MM+M, DeepIntent’s CEO Chris Paquette highlights how DeepIntent has integrated measurement capabilities directly into the platform, and uses machine learning to optimize pricing and targeting in real time.
Read more here.
Many advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
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