How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

DeepIntent's 2021 Year in Review
Blog Post

Five Ways DeepIntent Helped Healthcare Advertisers in 2021

2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount …

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DeepIntent and LG Ads Solutions -- CTV ads partnership
Blog Post

LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads

Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept …

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Red haired girl sits on her couch with a laptop
Blog Post

The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging …

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Blog Post

Why Programmatic CTV Is a Must for Healthcare Marketers

With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, …

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Digital Health Data
Blog Post

Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion during the …

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Audience Marketplace Health data ecosystem
Blog Post

Introducing Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience …

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Mirador Analytics: Patient Marketing Q+A
Blog Post

Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport

When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data …

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ROOTS - Our promise to DeepIntent employees
Blog Post

Our Promise to DeepIntent Employees: Respect, Openness, Opportunity, Trust, Succeeding Together

Last February, before the COVID-19 pandemic turned the whole world upside down, there were about 60 DeepIntent employees. When we closed down our offices, …

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Woman reviewing an RFP
Blog Post

5 Things Healthcare Marketers Need to Consider During RFP Season

With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: …

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