Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape. The discussion featured Damon Basch, VP and Head of Digital Media at Veradigm; Tom Carr, SVP of Media and Data Strategy at Everyday Health; Francis D’Hondt, SVP of Addressable Health at […]
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results grows, more advertisers are integrating Connected TV (CTV) into their upfront strategies. The annual TV upfronts—once centered on broad buys and fixed commitments—are being reimagined through a programmatic lens, with CTV […]
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a new era of Health Intelligent™ solutions. Moderated by DeepIntent Chief Analytics Officer John Mangano, “Unlocking Health Intelligence: Bridging Data, AI and Real-World Outcomes” featured Mike Bregman, Chief Data and Product Officer […]
With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built to help agencies and brand teams move more quickly, think more strategically, and deliver stronger performance and health impact. Here are five practical ways it helps marketers drive efficiency at every […]
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor Larry Dobrow, the discussion featured four senior leaders whose organizations sit at the center of this transformation: Melissa Gordon-Ring, Global President of IPG Mediabrands Health; Matt McNally, Global CEO of Publicis […]
If there was one prevailing sentiment across the seven panel discussions at AdLab 2025 this week, it was that healthcare marketing is at a genuine inflection point. The convergence of smarter data, faster platforms, and AI-powered tools has created more opportunity than ever to reach patients and healthcare professionals (HCPs) in meaningful, measurable ways. But […]
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects to real-world outcomes— like script lift—but doing that reliably requires the right tools. A new capability within DeepIntent Outcomes™ is helping to close that gap. The HCP+ Site Visitation Dashboard connects […]
As healthcare grows more patient-driven, pharmaceutical advertising is increasingly vital. Ads aren’t just about promoting medication. They empower patients, spark and inform critical conversations, and help make healthcare more accessible for everyone. Research from MAGNA Media Trials and DeepIntent underscores how influential ads are and why patients and doctors value them so much. Surveying over […]
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most receptive. However, doing that effectively presents a unique challenge. Unlike broad consumer advertising, only specific doctors diagnose, treat, and prescribe for certain conditions. As a result, HCP target audiences tend to […]
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing must keep pace. Enter Health Intelligence™, a transformative approach that leverages real-time data and AI-powered optimization to invigorate pharmaceutical campaigns, ensuring more rapid engagement and better health outcomes. The treatment […]
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires precise targeting based on their specialties, prescribing behaviors, and real-world activity. As healthcare advertising evolves, so does the need for more sophisticated, data-driven solutions. The future lies in empowering marketers with […]
What’s the secret to improving your reach, optimizing campaign performance, and driving better health outcomes for consumers today? It’s simple: Health IntelligenceTM. By combining real-time data, artificial intelligence (AI), and programmatic advertising, Health Intelligent campaigns deliver more personalized and relevant health engagements with unmatched speed. As we enter a new era of healthcare advertising, Health […]
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, John Mangano sits down with Tom Carr, Senior Vice President of Media and Data Strategy at Everyday Health Group, which produces medically reviewed online content for patients and providers. Tom and […]
For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But for pharma brands, traditional KPIs like clicks or click-through rate (CTR) often fall short. These metrics, while easy to measure, don’t reflect the realities of healthcare advertising—where outcomes like prescriptions or […]
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and technology landscape, measuring health campaigns while ensuring privacy compliance is easier than ever. The industry now benefits from platforms designed to unify data for measurement while better protecting individual datasets. These […]
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