Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
TV has entered a new era. Streaming is the norm, and Free Ad-Supported TV (FAST) is the fastest-growing way people watch. For healthcare marketers, this trend represents a chance to reach patients and providers in a premium channel built for both scale and precision. That’s why we’re proud to introduce the HealthFirst™ FAST Package, part […]
Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it […]
The U.S. privacy and AI regulatory landscape is evolving quickly, with new laws taking effect, updated rules on the horizon, and an increase in enforcement activity. At DeepIntent, we embrace these changes as opportunities to strengthen our platform and lead with best-in-class privacy practices. Five New State Privacy Laws Taking Effect From July 2025 through […]
In this episode of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his […]
In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations. Holly shares how systemic gaps in healthcare access, from rural health deserts […]
A recent enforcement action by the California Attorney General against a leading healthcare publisher (order PDF) underscores a critical reality: compliance with privacy laws like the California Consumer Privacy Act (CCPA) is an ongoing, strategic responsibility shared across the digital advertising ecosystem. At DeepIntent, we don’t view enforcement actions as isolated cases but as roadmaps. […]
DeepIntent has been officially certified by Disney for live sports and entertainment advertising, helping redefine what’s possible in real-time, streaming-first media. Disney recognized the DeepIntent platform for its ability to meet the complex demands of live advertising. As healthcare marketers seek more agile and audience-centric ways to connect with patients and providers, this partnership opens […]
Despite years of progress in healthcare innovation, too many patients in North America still face barriers to care that stem not from biology, but from geography, income, and systemic inequities. Across North America, millions of people live in “care deserts” with limited or no access to hospitals, pharmacies, or primary care providers. These individuals, many […]
Last week, Cannes Lions 2025 brought together the global advertising industry for a week of high-profile programming, creative celebration, and perhaps most importantly, meaningful connection. Panels offered insight into where marketing is headed, and other insights emerged among leaders between sessions. Here are six key takeaways that reflect the shifting priorities, new challenges, and emerging […]
Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) pharmaceutical advertising. While the legislation has sparked headlines, its chances of becoming law are slim due to constitutional concerns and bipartisan disagreement. Still, it reflects growing attention to the pharmaceutical industry […]
In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the question facing pharma brands is often which data to use. That’s where data choice comes into play. What is Data Choice? Data choice refers to the ability to select from […]
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are strengthening their company cultures. DeepIntent Chief Revenue Officer Lisa Kopp Johnson moderated the panel, which featured Nicole Hamlin, Group Director, Integrated Planning at Butler/Till; Andrea Palmer, Chief Executive Officer at Publicis […]
In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent. The disparities in healthcare, driven by cultural, socioeconomic, and geographic divides, are well-documented. But as the latest research reveals, healthcare advertising is uniquely positioned to help close these gaps and improve […]
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI continues to reshape how healthcare marketers target, optimize, and engage, panelists cut through the noise to explore what’s actually working and what’s most promising. Moderated by DeepIntent Chief Technology Officer Anton […]
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry evolves, real-time, impression-level optimization is setting a new benchmark for relevance, efficiency, and clinical impact. The Landscape: Broad vs. Precision Optimization Traditionally, healthcare campaigns have been optimized at the ad […]
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