With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built to help agencies and brand teams move more quickly, think more strategically, and deliver stronger performance and health impact. Here are five practical ways it helps marketers drive efficiency at every stage of the campaign lifecycle.

DeepIntent Cortex introduces a purpose-built user interface that reflects the realities of modern healthcare advertising. From simplified navigation and a centralized dashboard, every element of the new UX is designed to reduce complexity and save time. Traders can now access performance data, optimization opportunities, and campaign health metrics in fewer clicks—turning what used to be more time-consuming tasks into quick, confident decisions.

The new customizable homepage lets you tailor your command center around what matters most, whether it’s pacing trends, campaign health, or media and health KPIs. This way, you get a clear view of your most urgent tasks as well as long-term performance indicators. It’s an experience designed around both functionality and focus. 

Traditional DSPs tend to focus on click-through rates and impressions—but in healthcare, that’s not enough. DeepIntent Cortex enables users to define and manage goals across both media performance and real-world health outcomes. Whether you’re tracking HCP reach, new patient starts, or total prescription volume, you can now align your strategy with what truly matters to brands and patients alike. 

This shift from media-first to outcomes-first campaign planning is pivotal in today’s healthcare ecosystem. By integrating verified health data directly into the platform, DeepIntent Cortex lets you optimize not only for engagement, but also for measurable impact—closing the loop between campaign execution and improved health outcomes.

Delays in troubleshooting can derail campaign performance, but with DeepIntent Cortex, issue detection and resolution are baked into the experience. The platform’s interactive pacing tools highlight underperforming campaigns or ad groups, while Copilot insights integrated right into the experience offer clear, actionable recommendations to bring them back on track.

Just click “Resolve” on any recommendation and you’ll be guided through quick changes—like adjusting pacing rates or updating bid strategies—right within the interface. This kind of workflow-driven optimization reduces dependency on manual QA, empowers traders to act faster and smarter, and ultimately helps ensure campaigns meet their goals more consistently.

Healthcare provider (HCP) targeting remains a cornerstone of many healthcare campaigns, and DeepIntent Cortex significantly enhances this capability by giving marketers greater choice and control over data selection. This makes it easier to tailor campaigns to the audiences that matter most.

Through direct integrations with leading data providers IQVIA and Symphony, DeepIntent Cortex allows buyers to activate high-quality, condition-specific HCP audiences that align with their campaign goals. This level of flexibility means you can go beyond generic targeting and instead build strategies rooted in prescribing behavior—maximizing both reach and impact. 

Meanwhile, features like HCP Site Analytics help close the attribution loop, offering insights into how HCPs are engaging with brands’ websites and measurable prescribing impact. It’s a smarter, more strategic way to plan and optimize HCP campaigns.

Speed and agility are prime competitive advantages. DeepIntent Cortex is built to shorten the distance between insight and action, whether you’re launching a new campaign, adjusting strategy mid-flight, or reporting on outcomes. From quick-action modals and real-time visualizations to performance alerts and optimization nudges, every layer of the platform is designed to foster faster decision-making. 

This efficiency isn’t just about saving time—it’s about scaling smarter.  DeepIntent Cortex enables campaign managers to launch faster, pivot more confidently, and improve ROI without sacrificing precision. With actionable insights woven into each step of the process, users can respond dynamically to changing conditions and audience needs, turning agility into impact.

Ready to move faster with DeepIntent Cortex?

The next generation healthcare DSP from DeepIntent brings all the value and benefits of Health Intelligence together in a single, streamlined experience. DeepIntent Cortex is built to help you work faster, think more clearly, and make a real difference—for your campaigns, for your clients, and for the people they serve. 

DeepIntent Cortex is powered by Health Intelligence™. Learn more here.