Explore our collection of health and pharma advertising resources.
DeepIntent’s Healthcare DSP delivered 9x ROI for one leading pharmaceutical company seeking to increase new patient starts for a prophylactic therapy drug that treats HAE. Download Now
The very first pharmaceutical ad had a brief run. When Boots revolutionized healthcare marketing by airing the country’s first TV commercial for a prescription drug nearly 40 years ago — Rufen, a pain reliever brand name for ibuprofen — the federal government sent a cease-and-desist letter within 48 hours. The FDA hadn’t yet established guidelines […]
The programmatic space is evolving rapidly, nowhere more so than in healthcare. Fortunately, advertisers have more options than ever to reach both patients and providers. Jacob Lustig, VP of Programmatic Platforms and Media Innovations at Klick Health, discusses how healthcare advertisers can do so in a brand-safe, privacy-compliant way.
Watch Louis Naimoli, Director Programmatic Sales and Business Development from Haymarket Media discuss how digital publishers are uniquely positioned to enable advertisers to succeed in a cookieless future.
Sign up for the newsletter to ensure our latest whitepapers, research reports, and more are delivered to your inbox.
