Explore our collection of health and pharma advertising resources.
Through its new Bid Efficiency feature, DeepIntent has effectively reduced its bid data processing by one-third NEW YORK, February 22, 2023 – DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced the platform-wide launch of Bid Efficiency, as well as its commitment to reducing its overall […]
2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare advertising. Considering the larger advertising landscape and how it continues to evolve, we have a responsibility to foresee where the pharma industry is headed. That way, we can pave the way […]
If you think about an orchestra, there are string instruments, wind instruments, percussionists, vocalists, and so on. Like most teams, the orchestra is comprised of musicians who have specialized expertise in their instrument and those in their instrument cluster. The conductor understands enough about each of those “functional areas” to bring a broader vision to […]
In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. Over the course of the half-day conference, thought leaders from the worlds of pharma, CTV, and ad tech came together to discuss the opportunities presented by CTV to reach healthcare provider […]
Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video NEW YORK, May 3, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, announced today it will now offer guarantees on the […]
Make your third-party segments work smarter and faster. Our data-agnostic platform accepts all audiences so you can leverage our award-winning healthcare DSP and patented optimization engine for all programmatic activity. Download Now
More and more, we’re seeing brands across all industries embrace connected TV advertising and realize its benefits as a highly targeted, measurable advertising solution. This includes the pharmaceutical industry, albeit more gradually, given that linear TV has held a majority share of advertising budgets for so long. Video advertising has long served the pharma industry […]
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later, optimized — through an automated process. There are many benefits to using a demand side platform. But before we get into those, let’s review the basics of what these […]
DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those Facing Rare Diseases and Low Prevalence Conditions NEW YORK, Jan. 11, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced that the United States Patent and […]
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