Explore our collection of health and pharma advertising resources.
In this video, DeepIntent’s CEO and co-founder Chris Paquette shares how healthcare marketers can unlock the full potential of data-driven advertising and optimize their digital campaigns with real-world clinical data.
Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID. Read more here.
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation of demand side platforms that have been purposely built for their needs. In this article for PM360, our Chief Technology Officer Anton Yazovskiy shares advice on the three things healthcare marketers […]
Long undervalued in healthcare, machine learning has the potential to add exponential value to the ecosystem. Speaking on the MM+M Podcast, CEO Chris Paquette joins executive editor Larry Dobrow in a discussion about how data can measurably help mend our fractured healthcare system and improve patient lives. Listen here.
As technologies like artificial intelligence and virtual reality continue to be integrated into many everyday business processes and consumer devices, there will always be more cutting-edge developments on the horizon. In this article for Forbes, DeepIntent’s CEO Chris Paquette joins the Forbes Technology Council in sharing his predictions on what innovations will be dominating headlines […]
Leveraging machine learning to implement an effective data analytics process can help boost productivity, improve products and services, retain customers and more. In this article for Forbes, DeepIntent’s CEO Chris Paquette joins the Forbes Technology Council in sharing what steps to take when using machine learning to power your analytics, and why it’s important to […]
While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the targeting and measurement of digital advertising. In this article for Marketing Dive, DeepIntent CEO Chris Paquette discusses the changing landscape for privacy and which marketing platforms will emerge with the right […]
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