• 08-30-2021

Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision

Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation of demand side platforms that have been purposely built for their needs.

In this article for PM360, our Chief Technology Officer Anton Yazovskiy shares advice on the three things healthcare marketers should be looking for in a DSP.

Read more here.

More News

Article
Sharing Exposure Data for Measurement: 10 Best Practices
12-5-2024
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and...
Read More
Article
Listen to Deep Episode 6: Help Them Practice Good Medicine: Marketing to Physicians via EHR
11-22-2024
What does effective healthcare marketing look like in a world where physicians are busier than ever? On Episode 6 of Deep, John Mangano speaks...
Read More
Article
Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024
9-13-2024
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their...
Read More