How Google's third-party cookie alternative will affect marketers

NEWS
/ Article, Data Use & Governance

02-02-2021

How Google’s third-party cookie alternative will affect marketers

by DeepIntent

While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the targeting and measurement of digital advertising.

In this article for Marketing Dive, DeepIntent CEO Chris Paquette discusses the changing landscape for privacy and which marketing platforms will emerge with the right solutions.

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