While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the targeting and measurement of digital advertising.
In this article for Marketing Dive, DeepIntent CEO Chris Paquette discusses the changing landscape for privacy and which marketing platforms will emerge with the right solutions.
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Many advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
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