Explore our collection of health and pharma advertising resources.
A major pharmaceutical company built out a Next Best Engagement (NBE) system to determine personalized messaging for each HCP, and used DeepIntent Orchestrate™ custom integration to extend messaging to the right HCPs at the right time. Download Now
For one leading pharmaceutical company looking to automate and amplify their email marketing efforts via digital media, DeepIntent Orchestrate™ enabled them to pull weekly target lists based on their CRM system and determine what content to send to HCPs following a visit from a representative. Download Now
In 2020, DeepIntent began a partnership with DoubleVerify to help ensure that its advertising inventory is fully viewable, fraud free and served in a brand-safe environment. In this Q&A with DoubleVerify, DeepIntent’s CEO Chris Paquette explains how DeepIntent is differentiating from other platforms in the space, and how we’re helping healthcare marketers improve their reach […]
With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven technology, reach, audience composition, innovation, measurement. After scouring RFPs, we would seek partners that really took time to understand the brief and come back with comprehensive recommendations. This RFP season, […]
DeepIntent announced it has received a patent for its DeepIntent Outcomes™ technology, a platform that aims to increase script lift and boost business outcomes for marketers. In this article for MM+M, DeepIntent’s CEO Chris Paquette highlights how DeepIntent has integrated measurement capabilities directly into the platform, and uses machine learning to optimize pricing and targeting […]
With patented technology, the DeepIntent® Demand Side Platform is the first and only proven Demand Side Platform to drive up to 35%* higher script lift through the use of real-world clinical data NEW YORK, July 12, 2021 – DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, […]
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to HCPs required pharma brands to double down on digital advertising. Of course, marketing to HCPs is easier said than done, especially when it comes to reaching the right HCPs. When […]
Like any other piece of technology, DeepIntent Outcomes™ began with a problem. Pharmaceutical marketers didn’t have a solution for quickly measuring and optimizing their campaigns based on real-world clinical data, rather than front-end metrics such as clicks and impressions. So we set out to build one ourselves. Clinical Data and HIPAA-Compliance We got the idea […]
DeepIntent’s Healthcare DSP delivered 9x ROI for one leading pharmaceutical company seeking to increase new patient starts for a prophylactic therapy drug that treats HAE. Download Now
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