Explore our collection of health and pharma advertising resources.
Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of our business in the year ahead. Last quarter marked the fifth time I’ve hosted this exercise. Each year, without fail, I find the pace of innovation happening in our “little” – […]
With little to do and nowhere to go, millions of people spent the majority of 2020 on the couch, toggling between Netflix, Hulu, Disney+, and once Netflix lost The Office, Peacock. When consumers embrace a channel, advertisers are sure to follow. From 2020 to 2021, Connected TV (CTV) ad spending grew 48%, one of the […]
2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion during the first half of this year alone. Health data and analytics represented a large part of that increase, which tells me that the broader health industry understands and is now embracing the […]
Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug options before speaking with a medical professional. In this article for Healthcare Business Today, Chief Strategy Officer Jennifer Werther writes about how ad relevance can change this and help grow the […]
Ever wonder what it takes to go from a startup to a successful, growth-stage company? In this article for Chief Executive Group, Christopher Paquette imparts some of the lessons learned and wisdom gained from his first five years as co-founder and CEO of DeepIntent. Read more here.
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation of demand side platforms that have been purposely built for their needs. In this article for PM360, our Chief Technology Officer Anton Yazovskiy shares advice on the three things healthcare marketers […]
As advertising technology gets more advanced, it’s important not to lose the human element on the business side of things. DeepIntent’s VP of Client Success Ian Lynch was interviewed by Built In NYC for an article about how customer success leaders are keeping the human touch at the center of all of their customer interactions, […]
Launching a new drug for non-small cell lung cancer, one leading pharmaceutical company looking to reach relevant HCPs used DeepIntent Orchestrate™ to identify providers in real time based on patients with specific lab results. Download Now
A leading pharmaceutical brand looking to go beyond their existing specialty target list used DeepIntent Orchestrate™ to automate real-time triggers to extend messaging programmatically to HCPs based on their content engagement. Download Now
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