Explore our collection of health and pharma advertising resources.
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation of demand side platforms that have been purposely built for their needs. In this article for PM360, our Chief Technology Officer Anton Yazovskiy shares advice on the three things healthcare marketers […]
With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven technology, reach, audience composition, innovation, measurement. After scouring RFPs, we would seek partners that really took time to understand the brief and come back with comprehensive recommendations. This RFP season, […]
While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the targeting and measurement of digital advertising. In this article for Marketing Dive, DeepIntent CEO Chris Paquette discusses the changing landscape for privacy and which marketing platforms will emerge with the right […]
Watch Louis Naimoli, Director Programmatic Sales and Business Development from Haymarket Media discuss how digital publishers are uniquely positioned to enable advertisers to succeed in a cookieless future.
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