Explore our collection of health and pharma advertising resources.
Digital health data is the oil and programmatic advertising is the engine. Together, they supercharge campaign results, improving timeliness and relevance as algorithms constantly auto-optimize everything from frequency to audience. 2023 is fast approaching and we see all the top healthcare advertising trends continuing to accelerate that car. Today’s healthcare marketers have access to more […]
One early prediction for 2023? We’re going to hear a lot more chatter about going cookieless than there already is. One year closer to the deprecation of third-party cookies in Chrome — based on Google’s current deadline of 2024 — the clock is ticking for advertisers to put their plans into action and determine the […]
We’re back from another year at Digital Pharma East as the event’s proud marquee sponsor. Between a well received product announcement and another great party, our latest trip to Philadelphia was a smashing success. Of course, the content was the protagonist of the event, and there were particularly great insights around omnichannel healthcare marketing, data […]
With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton — Chief Strategy Officer for ID5, a DeepIntent identity partner – points out, we’re already living in a cookieless present. Apple, Microsoft, and Mozilla have already blocked third-party cookies in their […]
Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is building healthcare advertising solutions for the future, and as we’re all aware, the future — or more specifically, the future as of 2023 — will be cookieless. DeepIntent has been mostly […]
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from planning and activation to measurement and optimization; utilizing first-party data for identity and measurement in the wake of third-party cookie deprecation; and identifying top talent to help accelerate the path to […]
Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest with all the top headlines on our radar. Check back every Friday for the latest news in healthcare advertising, pharma, and ad tech. Healthcare Advertising Highlights Artificial intelligence technology is impacting […]
More and more, we’re seeing brands across all industries embrace connected TV advertising and realize its benefits as a highly targeted, measurable advertising solution. This includes the pharmaceutical industry, albeit more gradually, given that linear TV has held a majority share of advertising budgets for so long. Video advertising has long served the pharma industry […]
Audience Marketplace is the industry’s first and only cookieless-by-design healthcare data ecosystem, giving marketers the flexibility to immediately activate custom or ready-to-use audience segments at scale within DeepIntent’s healthcare demand side platform.
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