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After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating third-party cookies, Google plans to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” Although advertisers might feel relieved by […]
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]
Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest measurement solution based on clinical data. Download our eBooklet for a look at how Outcomes helped some of the leading pharma brands achieve: 164% higher audience quality over the course of a campaign 27% higher script lift within the first […]
With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]
Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its engine, working together to supercharge pharma advertising campaign results. With more advancements in data and measurement, CTV’s continued explosive growth, the ever-evolving privacy landscape, and the looming death of the third-party […]
Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their cost-per-verified patient by 50% while promoting their migraine treatment among highly-qualified patient audiences. Download Now
Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching. But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to […]
The DeepIntent’s CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we’ve uncovered four proven tips for reaching the right HCPs. Download Now
CTV is changing how advertising is targeted, sold, and delivered, but how do patients feel about the new technology? Unlike smartphones and tablets, CTV hasn’t required people to become comfortable with new technology; the ads are delivered on the same TV sets people have known forever. We conducted research exploring whether patients understand that they’re […]
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