Patient Views During the CTV Renaissance

Date: August 16th, 2022

Time: 2:00 PM EST
Duration: 1 hour

CTV is changing how advertising is targeted, sold, and delivered, but how do patients feel about the new technology? Unlike smartphones and tablets, CTV hasn’t required people to become comfortable with new technology; the ads are delivered on the same TV sets people have known forever. We conducted research exploring whether patients understand that they’re in the middle of a media renaissance and how they feel about it as it pertains to pharma ads.

Join John Mangano, DeepIntent’s SVP of Analytics, for an exclusive webinar where he’ll present the key findings from this research, with specific insight into:

How patients view pharma ads on linear TV vs. CTV
How valuable they find pharma advertising in general
How their viewing behaviors reflect wider viewing trends

Can’t make it? Don’t worry! Registrants will receive the recording of the event

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