Explore our collection of health and pharma advertising resources.
Over two dozen pharma brands and agencies have embraced the industry’s first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments NEW YORK, July 13, 2022 – DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced the addition of audience segments from Redi-Data, MedFuse, […]
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from planning and activation to measurement and optimization; utilizing first-party data for identity and measurement in the wake of third-party cookie deprecation; and identifying top talent to help accelerate the path to […]
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make mission-critical decisions, I am a big fan of what it represents. However, when companies talk about how they are “democratizing measurement and insights,” I find that particularly cringeworthy. Democratizing measurement […]
Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest with all the top headlines on our radar. Check back every Friday for the latest news in healthcare advertising, pharma, and ad tech. Healthcare Advertising Highlights Artificial intelligence technology is impacting […]
Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare providers and patient audiences. As one of our Audience Marketplace data partners, ShareThis is working hard to deliver the most reliable, real-time healthcare data in a privacy-safe way. Today, ShareThis Director […]
Self-declared health and wellness data will enable more efficient cross-platform targeting initiatives NEW YORK, March 22, 2022 – Fluent, Inc., a leading data-driven, performance marketing company, is proud to partner with DeepIntent, an independent healthcare advertising technology company, to make its deterministic health and wellness data easily accessible to marketers for their cross-platform targeting initiatives. […]
DeepIntent is the most powerful healthcare advertising platform. Watch this video for an overview of our capabilities.
Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign data, automated content recognition (ACR) data, and DeepIntent Outcomes™. The study revealed that CTV delivers 82% higher on-target reach and 50% higher audience quality compared to linear TV. Download Now
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, Chief Marketing Officer Marcella Milliet Sciorra discusses how connected TV (CTV) works “harder and smarter” than any other advertising medium. Read more here.
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