Explore our collection of health and pharma advertising resources.
Beyond brand building, pharma advertising has long served to educate healthcare consumers about various health conditions and their potential treatments. But do DTC and HCP audiences agree? In their eyes, what is the value of pharma ads? In partnership with MAGNA Media Trials, we set out to understand perceptions about pharma advertising among consumer and […]
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers campaign performance. NEW YORK, September 10, 2024 — DeepIntent, the Health Advertising Platform, and Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education, […]
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and non-communicable diseases—are most effective when they reach the right audience at the right time. The Unique Challenges of Vaccine Advertising Vaccine advertising is different from a typical pharmaceutical campaign in […]
You probably didn’t need another reminder that the election is coming up. As usual, political campaigns are poised to dominate media in the U.S.—and when you’re a healthcare marketer, it’s important to be prepared for the blitz. Competing with political campaigns for ad space calls for a fortified strategy. At DeepIntent, we studied how much […]
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy laws that are introduced yearly. Amid all this change, how can we precisely reach clinically relevant audiences? Experts convened to answer just that in our first AdLab panel, “Life in […]
Solution offers a 24-hour SLA and no onboarding fees CONWAY, Ark, April 25, 2024 – Acxiom, the global leader in customer intelligence, today announced its strategic integration with DeepIntent, the healthcare advertising platform. Healthcare brands, marketers, and agencies can use DeepIntent’s Demand Side Platform (DSP) to directly access Acxiom’s exclusive health interest audiences, detailed, HIPAA-compliant […]
Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an air of uncertainty around health advertising’s next era. Last week, DeepIntent’s AdLab Health Marketing Summit brought healthcare, pharma, and ad tech leaders together to explore vital opportunities to adapt creatively and […]
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