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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical ...
Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes ...
Shrinking Linear Television Underscores Shift to Emerging Channels
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this ...
DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
NEW YORK, Oct. 27, 2021 — DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, today ...
16 Leaders Share Tips To Help Young Tech Professionals Find The Right Mentor
Having the right mentor can make all the difference in helping young tech professionals learn to navigate the industry. In this article for Forbes, ...
DeepIntent Named a Company of the Year in PM360 2021 Trailblazer Awards
NEW YORK, Oct. 11, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, ...
Protecting Patient Privacy in Advertising with Machine Learning
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this ...
DeepIntent Launches Audience Marketplace
The release marks the industry’s first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments NEW YORK, Sept. 27, 2021 — DeepIntent, ...
Filling Gaps in the Patient Experience Exposed by COVID
Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost ...