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Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor ...
AdLab 2025: What’s Next for Healthcare Marketers
If there was one prevailing sentiment across the seven panel discussions at AdLab 2025 this week, it was that healthcare marketing is at a ...
From Engagement to Impact: Make Every HCP Touchpoint Count
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects ...
DeepIntent Unveils DeepIntent Cortex™, Ushering in the Next Generation of Healthcare Demand Side Platforms
NEW YORK, March 25, 2025 — DeepIntent, the leading healthcare advertising technology company, today introduced DeepIntent Cortex, its most advanced demand side platform (DSP) ...
Why Pharmaceutical Advertising Matters Now More than Ever
As healthcare grows more patient-driven, pharmaceutical advertising is increasingly vital. Ads aren’t just about promoting medication. They empower patients, spark and inform critical conversations, ...
5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most ...
The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing ...
The 3 Keys to Unlocking Scalable HCP Engagement
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires ...
Listen to Deep Episode 7: Creating Health Content that Resonates
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, ...