• 10-29-2021

Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action.

In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes towards pharmaceutical ads and features commentary from SVP of Marketing Marcella Milliet Sciorra.

Read more here.

More News

Article
Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
2-6-2022
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma,...
Read More
Hands typing on laptop with a line graph on screen
Article
Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
1-19-2022
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty...
Read More
2022 image
Article
Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse
1-4-2022
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing...
Read More