• 10-29-2021

Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action.

In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes towards pharmaceutical ads and features commentary from SVP of Marketing Marcella Milliet Sciorra.

Read more here.

More News

Article
Listen to Deep Episode 7: Creating Health Content that Resonates
1-30-2025
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast,...
Read More
Article
How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs
1-15-2025
For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But...
Read More
Article
Sharing Exposure Data for Measurement: 10 Best Practices
12-5-2024
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and...
Read More