How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

DeepIntent Outcomes case study - 10-35% higher script lift
Case Studies

Case Study: DeepIntent Outcomes™ (10-35% Higher Script Lift)

Our unique combination of HCP and patient marketing drove 10-35% higher script lift for one leading healthcare media agency and its top client, thanks …

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Videos

Clinical Data Underpin Improvements in Healthcare: Komodo Health’s Lauren Stahl

Komodo Health VP Lauren Stahl explains how clinical data gives marketers a solid understanding of the patient journey, helping them improve outcomes.

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How do patients feel about pharmaceutical ads?
Blog Post

The Patient Perspective: Do Patients Feel Informed by Pharmaceutical Ads?

The very first pharmaceutical ad had a brief run. When Boots revolutionized healthcare marketing by airing the country’s first TV commercial for a prescription …

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Article

Pharma DTC Ads Drive Consumers to Seek Info—and Arms Them for Doc Visits, Study Finds

Influenced by the ads they see on TV and online, more and more consumers are doing their own research on potential treatments and therapies …

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Press Release

DeepIntent Releases Consumer Survey Findings on Impact of Direct-to-Consumer Pharmaceutical Advertising

Demonstrates gap between patients and providers about treatment options NEW YORK, March 25, 2021 – DeepIntent, the leading healthcare marketing technology company built purposefully …

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How do patients feel about pharmaceutical ads?
Research Report

The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness …

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AMCO case study
Case Studies

Case Study: Automatic Media Cost Optimizer (AMCO) Bidding Algorithm

Learn how our Automatic Media Cost Optimizer (AMCO) bidding algorithm helped one leading biotechnology company increase reach by 62% at a 33% lower cost. …

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Podcast microphone and laptop
Article

The Challenges of Vaccine Marketing for Health Care Brands

When it comes to promoting the vaccine, marketers will face a number of hurdles. CEO Chris Paquette joins the Ad Age Marketer’s Brief Podcast …

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Podcast microphone and laptop
Article

THINK Business Podcast: Jon Dwoskin Talks with Chris Paquette

CEO Chris Paquette co-founded DeepIntent in 2016, leveraging his multifaceted technical, scientific, and entrepreneurial expertise to help develop cutting-edge marketing technology solutions for healthcare …

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