Pharma DTC Ads Drive Consumers to Seek Info—and Arms Them for Doc Visits, Study Finds

Influenced by the ads they see on TV and online, more and more consumers are doing their own research on potential treatments and therapies before meeting with their healthcare providers.

In this article for FiercePharma, DeepIntent’s CEO Chris Paquette discusses the power of DTC advertising to drive awareness and education, and open the door for more informed conversations between patients and providers.

Read more here.

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