Skip to content
The Challenges of Vaccine Marketing for Health Care Brands
When it comes to promoting the vaccine, marketers will face a number of hurdles.
CEO Chris Paquette joins the
Ad Age Marketer’s Brief Podcast
to talk about how brands can build trust with consumers. Listen
Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma,...
Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty...
Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing...