The pandemic campaign from the Ad Council gets a boost from Watson AI
Even as access to vaccines increases around the globe, the roll-out will inevitably hit the hesitancy-and-promotion phase. In this article for MarTech, …
Even as access to vaccines increases around the globe, the roll-out will inevitably hit the hesitancy-and-promotion phase. In this article for MarTech, …
It goes without saying that the last year has greatly impacted the way we work. In this article for Forbes, Chris Paquette …
As technologies like artificial intelligence and virtual reality continue to be integrated into many everyday business processes and consumer devices, there will always be …
Leveraging machine learning to implement an effective data analytics process can help boost productivity, improve products and services, retain customers and more. In this …
The Wall Street Journal reported recently that the role of CEO is evolving from that of taskmasker and lofty, untouchable figure to mentor and …
The California Consumer Privacy Act (CCPA) will become operative on January 1, 2023, and preserves the rights of Californians with regard to the collection …
Many advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
2020 was a year in which the healthcare marketing industry underwent a huge transformation. Speaking on the Televisionation Podcast, CEO Chris Paquette joins Rick …