Protecting Patient Privacy in Advertising with Machine Learning
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this ...
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this ...
Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost ...
Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug ...
Ever wonder what it takes to go from a startup to a successful, growth-stage company? In this article for Chief Executive Group, Christopher Paquette ...
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation ...
As advertising technology gets more advanced, it’s important not to lose the human element on the business side of things. DeepIntent’s VP of Client ...
In 2020, DeepIntent began a partnership with DoubleVerify to help ensure that its advertising inventory is fully viewable, fraud free and served in a ...
DeepIntent announced it has received a patent for its DeepIntent Outcomes™ technology, a platform that aims to increase script lift and boost business outcomes ...
A recent University of California, Davis study revealed that one-third of adults in the U.S. are still either unlikely or hesitant to receive the ...