Healthcare Marketplace

Our Healthcare DSP Enables End-to-End Campaign Activation and More

Direct audience activation: your campaign-specific healthcare audiences are sent directly to the DSP for immediate activation‍

Adaptive campaigns: optimize campaigns in-flight based on new data, audience behavior, and machine learning

Unique, provider-rich inventory: grow SOV with exclusive access to quality inventory

Physician-level reporting: analyze data and measure performance down to the NPI-level

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Exclusive Inventory & Trading

Our direct-to-publisher connections give advertisers exclusive inventory and trading options. Use our healthcare DSP to trade directly with publishers, buy across the open exchange, or both

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Publisher-Direct

Direct, 1 :1 trading
Instantaneous list matching across publisher partners
Auto-RFP feature streamlines process and approval
Automatic deal creation without insertion orders

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Open Exchange

Programmatic access to 200K+ endemic and non-endemic sites
Curated inventory from publisher-direct relationships, SSPs, and exchanges
Standard and emerging media types

Reach Audiences Across Channel and Devices

Our Healthcare Marketplace provides access to various media types and delivery formats so you can find the best fit for your message

DESKTOP, MOBILE, & IN-APP

VIDEO

CONNECTED TV

RICH MEDIA & BANNERS

NATIVE

Why Advertisers Love Our Healthcare DSP

Our DSP is completely bespoke. We built it ourselves to cater features and functionality to the unique needs of healthcare advertisers

SEAMLESS ACTIVATION

Send audiences directly from Planner for immediate activation

BID FACTORING

Adjust bids by time, device & OS, geo, creative, and more

CUSTOM REPORTING

Configure custom pacing dashboards and performance reports

CATERED ENGAGEMENT

Access the marketplace in a managed, co-managed, or self-service capacity