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FOR ADVERTISERS

Healthcare Marketplace

Our Healthcare DSP Enables End-to-End Campaign Activation and More

Direct audience activation: your campaign-specific healthcare audiences are sent directly to the DSP for immediate activation

Adaptive campaigns: optimize campaigns in-flight  based on new data, audience behavior, and machine learning

Unique, provider-rich inventory: grow SOV with exclusive access to quality inventory

Physician-level reporting: analyze data and measure performance down to the NPI-level

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Exclusive Inventory & Trading

Our direct-to-publisher connections give advertisers exclusive inventory and trading options. Use our healthcare DSP to trade directly with publishers, buy across the open exchange, or both

Publisher-Direct
  • Direct, 1 :1 trading
  • Instantaneous list matching across publisher partners
  • Auto-RFP feature streamlines process and approval
  • Automatic deal creation without insertion orders

Open Exchange
  • Programmatic access to 200K+ endemic and non-endemic sites
  • Curated inventory from publisher-direct relationships, SSPs, and exchanges
  • Standard and emerging media types

Reach Audiences Across Channel and Devices

Our Healthcare Marketplace provides access to various media types and delivery formats so you can find the best fit for your message

DESKTOP, MOBILE, & IN-APP
VIDEO
CONNECTED TV
RICH MEDIA & BANNERS
NATIVE

Why Advertisers Love Our Healthcare DSP

Our DSP is completely bespoke. We built it ourselves to cater features and functionality to the unique needs of healthcare advertisers

SEAMLESS ACTIVATION
Send audiences directly from  Planner  for immediate activation

BID FACTORING
Adjust bids by time, device & OS, geo, creative, and more

CUSTOM REPORTING
Configure custom pacing dashboards and performance reports

CATERED ENGAGEMENT
Access the marketplace in a managed, co-managed, or self-service capacity

Schedule a Live Demo